Zimmermann Resort Swim 2019 Campaign



Zimmermann Summer 2019 Swimsuits

Zimmermann Summer 2019 Swimsuits

Each one of Zimmermann’s lookbooks is undeniably a pleasure to watch, overwhelming us with bittersweet emotions and nostalgic feelings. Now that summer is finally so close, browsing throughZimmermann’s summer 2019 swimwear lookbookcould draw us to an even more melancholic impatience. Australian swimwear label Zimmermann has, in fact, just released its lookbook for the newest summer 2019 swimsuits (available for purchase on ), which this time features a very special guest star:Lily Donaldson.

Zimmermann Summer 2019 Swimsuits

Lensed by Darren McDonald, and with the help of stylist Peter Simon Phillips, MUA Noni Smith, and hair stylist Darren Borthwick, the British model and Victoria’s Secret Angel poses surrounded by the wilderness of Seal Rocks in New South Wales, Australia, sporting a stunningau naturellook that just proves how naturally beautiful she is. Alternating house interiors with palms and watery backgrounds, Lily showcases all the astounding offerings Zimmermann has in store for us, from skimpy bikinis to billowy embroidery dresses. The collection, which is available both online and at bricks-and-mortar stores, not only features all of Zimmermann’s signature looks, such as vintage printed swimsuits, but also explores the peasant and dreamy-dress territories, serving us its very own (and Australian!) point of view on this year’s most remarkable swimwear trends.

It is, in fact, not by chance that sisters Nicky and Simone Zimmermann, who own the brand, chose Seal Rocks as the location of the shoot, as the creative duo wanted to spread cool relaxed Australian vibes throughout the entire lookbook and the pieces. “We wanted something really laid back, relaxed and very Australian. Seal Rocks is such a beautiful spot,” declared Nicky to Vogue Australia, also talking about Donaldson and saying that they “love Lily. We wanted someone natural and feminine with a slight bohemian feel and she’s just such a cool girl. It all felt right.”

Feminine and bohemian are the Zimmermann summer 2019 swimwear proposals for sure, as they vary from sensually discrete total-black bikinis to geometrically printed and boho-chic one-pieces, which got delicately embellished either with lace-up details or pleated appliqués. Pleats make one of the main recurring motifs in this latest line-up, with frills (a)symmetrically wrapping the figures and harmoniously enhancing the curves.

Zimmermann Summer 2019 Swimsuits

Zimmermann Summer 2019 Swimsuits

Zimmermann Summer 2019 Swimsuits

Another main theme is the use of botanical patterns, which got either translated to minuscule flowers, or big and vintage-looking orchids and tulips. Paisley motifs often complete such prints, adding deeper bohemian vibes to the entire collection.

Belle Époque-inspired dresses with wrapped lines and zig-zag asymmetrical hems will be just all you have ever wished to own either as a cover-up or a casual-chic evening dress, to wear either with flats or with high sandals. The collection’s pastels and sensual colors, then, will easily enhance every skin tone, making it shine in the summery sun.

Lastly, now that even Beyoncé wore a Zimmermann swimsuit in one of her videos, we can expect the brand grows even bigger, and hopefully will be available in Europe and Asia too. “ […]there are a lot of exciting projects we are working on in the US too and then we will to move into Europe. We have been looking for a store in London for a while and hope to open a flagship store there fairly soon.”

Zimmermann Summer 2019 Swimsuits

Zimmermann Summer 2019 Swimsuits

Zimmermann Summer 2019 Swimsuits

Photos courtesy of Zimmermann

Written by Virginia Cafaro
With a strong passion for foreign cultures, contemporary art and fashion, Virginia is an enthusiastic editor and translator. When she is not writing, she likes to read books and eat chocolate (at the same time). She also likes to take too many pictures and collect too many comics.





Video: Zimmermann | Spring Summer 2019 Full Fashion Show | Exclusive

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Date: 05.12.2018, 10:53 / Views: 62444